Chapter 1: What is Product Management & What does a Product Manager do?

With the growth of tech companies and non-tech companies foraying into digital space, (Digital) Product Management has evolved as a separate function.

Furthermore, in a world, where a user has tremendous choices, has low switching cost and is influenced from the social network (through rating, reviews, and recommendations); making a great product matters more than ever. Therefore, that’s the key function of Product Management.

So, what does a Product Manager do?

In simple terms, they are the critical link between Business, Design, and Engineering.

The above Venn diagram might not provide an accurate illustration of the scope of Product Management. You can refer to the following illustration where I’ve tried to capture the scope (mind it this is Non-Exhaustive).